Shopping, as we realize it is about a big war against many teams to gain market share in this tight competitive situation. The world is surrounded by brands and has become an integral part of our lives. The highest priority for any business is to excel in their field and not to give anything but the best. In order for this company to go beyond the usual standards to plan, create and emerge including innovative promotional ideas that are appropriate and brand-appropriate in such a way that will bring consumers closer to the product.
So, brand activation is one of the marketing processes to bring the products to life and by creating a brand experience. It is an integral part of evolution and the mobilization of any brand. To ignite the demand for brands, we must activate the passion of consumers by using the power of great ideas. It is also important that customers connect with brands emotionally. The people who serve are really responsible for activating your brand. When a brand is successfully activated, it is able to bring in more customers and not release existing market shares. If this process is not implemented in the right way it will have a negative impact on the brand image.
Brand activation and cashless payment is also an important step for the brand activation process. Meetings and conventions bring people together for a common purpose. Conducting various types of events and programs is critical to answering the purpose, message or impression that the organization is communicating. Brand Activation must be flexible. The best product activation process should change and be adjusted to the latest trends in the market. The ladder to the success of brand activation takes into accounts the preferences and tastes of customers. Then listen attentively to customer feedback and make the most needed and appropriate changes. That’s roughly the information we can tell you all. With this information hopefully can be useful for you all.
Priyo Harjiyono, blogger kelahiran Cilacap yang kini menjadi warga Ngayogyakarta Hadiningrat, baginya blog adalah dunia untuk menciptakan mimpi2nya. Saat ini masih disibukkan sebagai pembelajar dalam dunia pendidikan.